RETAIL

Dynamic content displayed on digital signage can attract a customer's awareness and influence their purchasing decision right at the point of sale. It also reduces the relative high cost of generating and distributing traditional one dimensional print ad campaigns. The ability to change promotions immediately in response to changes in the market puts digital signage in a league of its own giving you a huge competitive advantage. The benefits of digital signage within a retail environment are:

  • Used at the point of sale retailers have found that sales can increase by anywhere from 35% to 75% across a wide range of products
  • Proven to increase footfall traffic into shop
  • The speed you are able to update the displays right across a regional or national network
  • The dynamic content allows you to say more
  • Creates a wow factor and a buzz in store
  • You can monitor the ROI easily

 

Application of signage around a retail outlet:

1) Shop front
Increase footfall into your shop through Interactive Window displays or Large Ultra Bright Display screens.

2) Point of display
Increase revenue by utilizing small displays attached to or integrated in your merchandising stands. Used at the point of display retailers have found that sales can increase up to 75%.

3) Floor Display
Interactive floor display uses bespoke software and high powered projectors to engage your customers in a fun and high tech manner. The graphics on the floor react as the customer walks over the display creating a wow factor and gives prominence to a product or service. This has lead to increases of 50% in sales.

4) General Display
Displays hung from the ceiling or walls throughout aisles and passageways. Digital Signage used in this manner can be seen as your own In-House TV station which will help to promote: Different departments, products, campaigns and seasonal themes.

5) Point of Purchase
An extremely effective usage for Digital Signage is displays hung behind the tills. Your customers are a captive audience whilst stood in the queue waiting to pay. When they are there you can sell them the accessories and related products to their main purchase. i.e. “You’ve bought the tent – but do you have a sleeping bag, hammer, ground sheet, night light?”

6) Kiosks
Kiosks situated throughout the store can act as an information point, wayfinding tool or as a silent sales person.

 

 

 

 



Corporate

Throughout a corporate environment there is a constant need for communication. Ultimately the target audience determines the message, context and style. With this in mind, in-house corporate communication can be split into 3 distinct areas:

1) Front of house
Digital signage can be used in a variety of ways to welcome guests at your reception.

Examples are:

  • It could be an interactive floor display, e.g. your logo transforms into your latest product once it is walked over
  • A full screen digital signage display with a personalized welcome message.
  • Finally it could be a multi-zoned digital signage display with live TV, product info, company ethos, personalized welcome message and live RSS news feeds related to your industry

2) Corporate TV
Throughout your building, in hallways, elevators, waiting areas, canteens, lounges and meeting rooms screens can be used to keep employees informed about

  • Corporate events
  • Industry news
  • Live news
  • Latest products and services
  • Targets
  • Site information
  • Out of hours activities

3) Departmental
Within departments screens can display relevant statistics, targets, external feeds such as financial or stock market information or used as a motivational aid. The screens can be updated in real time providing up to the minute information creating a more knowledgeable workforce.